Software engineering is the study and an application of engineering to the design, development, and maintenance of software. Typical formal definitions of software engineering are:
- "the application of a systematic, disciplined, quantifiable approach to the development, operation, and maintenance of software";
- "an engineering discipline that is concerned with all aspects of software production";
- and "the establishment and use of sound engineering principles in order to economically obtain software that is reliable and works efficiently on real machines."
WORK AT ket
ket is a provider of outsourcing and other IT services around the world. Our company was founded in the United States of America, specifically Chicago, Illinois. We also have offices in Lviv, Ukraine; Amman, Jordan; Los Angeles, California; St.Petersburg, Russia and other places. Our chief IT engineers have combined 25 years experience. We can easily compete with many large outsourcing companies. We are a company that does not stand still. We are constantly searching for new technologies and new talents. We believe this is the reason of our long cooperation with many highly developed countries of the world and our work on a wide range of projects which affects our company in general.
Ket is looking for a skilled SEO specialist to join our technology team.
PRIMARY RESPONSIBILITIES:
Excellent knowledge of systems analysts and methods of traffic analysis (Google Analytics, Google Webmaster Tools). Prepare detailed strategy reports. Identify the least expensive but most powerful and profitable keywords for client sites. Run pay-per-click campaigns. Improve a company’s organic search results. Write effective headlines, body copy, and websites. Ensure websites are filled with optimal keywords. Place keywords appropriately in copy to gain most search engine traffic. Utilize basic programming skills (HTML/CSS) to enhance SEO. Create advanced SEO strategies. Effectively use header tags. Adjust PPC campaigns as needed. Compile and present SEO performance reports. Strategize ways to improve and track site performance. Keep abreast of white hat and black hat tactics so as not to violate search engine guidelines. Implement off-page SEO content strategies such as coding. Social networks promotion (Facebook, VKontakte, Twitter, Google +);
WE GIVE PREFERNCE TO CANDIDATES WHO CAN:
Write effective call-to-action statements. Write original, powerful SEO content for blogs and websites.
